Augmented Reality - Realidad aumentada

La realidad aumentada (RA) es el término que se usa para definir una visión directa o indirecta de un entorno físico del mundo real, cuyos elementos se combinan con elementos virtuales para la creación de una realidad mixta a tiempo real. Consiste en un conjunto de dispositivos que añaden información virtual a la información física ya existente. Esta es la principal diferencia con la realidad virtual, puesto que no sustituye la realidad física, sino que sobreimprime los datos informáticos al mundo real.


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Augmented Reality Get Its Own Standardized Logo

Yesterday during my talk at the Augmented Reality Event in Santa Clara, California, one of the questions I brought up was whether or not QR codes continue to be used because of their association with AR. Should we prolong the use of these large black and white codes in order to help users and customers identify augmented reality experiences? This morning, during his keynote before the second day of the event, Bruno Uzzan, CEO of AR titan Total Immersion, announced the creation of a logo the company hopes will become a standard for identifying AR applications.


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